We teamed up with Vulture to help launch Citizens Bank’s new “Made Ready” campaign, which highlights life’s twists and turns that ultimately make us who we are. Questlove, a man with 18+ jobs, felt like the perfect person to bring the idea to life.
Then we brought Questlove back to where it all began, The High School for Creative and Performing Arts in Philly. At the event we celebrated the artist and his roots, with local bands, his own line of plant-based cheesesteaks and performances by students as well as his sister. To close out the event, Questlove debuted a portion of the new song The Roots created for Citizens Bank, Feel It (You Got It).
To give people who couldn't attend the event the chance to join in on the action, we edited and posted instagram stories in real time. We distributed video capture glasses to event goers, as well as Questlove, so that people could get a first person perspective of the night.
to FIND OUT MORE ABOUT THE CAMPAIGN, VISIT: vulture.com/madeready