I started working on Nationwide when they were trying to figure out how their chicken parm jingling spokesperson fit in to their songs about insurance. We came up with the buddy comedy campaign, The Jingle Sessions, where Peyton Manning showed up in the studio to give Brad Paisley some songwriting advice.
I never imagined on day one that I would continue working on it for 5 more years. Taking the duo out of the studio, hitting the road, building miniature towns, but never quite making an album. Writing dozens of TV spots, hundreds of online videos and pieces of short form content, sometimes ghost tweeting for Brad Paisley.
The Peyton and Brad partnership continues to this day, even outside advertising. They’ve taken their “band” to the ESPYs, CMAs, the Brad Paisley Thinks He’s Special special, ESPN Manning cast and more.
Directors: Jody Hill (In the studio), Frank Todaro (On the road)
Editor: Chris Franklin, Big Sky Edit
Role: Writer (Junior CW - ACD)
CDs: Steve Lundberg and Edu Herran
Art Directors: Terrill Ocona, Jennifer Ma